A new way to play.

Hackaball is a smart and responsive ball that lets children invent and play games – where the limit is your creativity.

Our task was to create a series of print advertisements to promote this new toy.

With the brand goals in mind, we designed the ad to target parents. The idea was to market Hackaball as a revolutionary reinvention of the traditional ball.

An interactive advertisement was conceptualised and planned to be rolled out at bus stops across the heartlands.

This project was done in collaboration with Jovin Hong & Mak Shao Wen.